On 27th February 2019 we conducted our first product launch event for our new and exclusive Norsup product range. The event was held at Donington Park Race Circuit in their fantastic Pit Lane Suite which provided an ideal setting for the day, with 20 pool companies in attendance.
Our Norsup products have been developed over the last two years to provide a premium quality plant room range that is 100% exclusive to pool installers and pool companies with a dedicated retail showroom to display products. Every product has been hand selected by experts at Bosta to give our exclusive dealer network access to unique items, each with their own USPs which set them apart from all other products and brands currently on the UK market. Our dealer network will also benefit from free promotional materials, display products and an extended warranty service which is unrivalled.
Products on offer included Evo+ pool pumps, sand filters, inverter heat pumps, Supernova UV systems and Cyclone robotic pool cleaners. All these products have unique features such as the 100% German manufactured Evo+ pumps which are all fitted with premium Hanning motors, and the Cyclone pool cleaners which have an extended cable length of 23 metres and WiFi control for all pool types.
To further assist our dealers we are offering the exclusive use of a live showroom demo set-up where end users can be shown the working products and understand their advantages.
We knew it was important to create a dedicated launch event for the complete Norsup product range to provide customers with a full insight into the importance of having an exclusive brand. As Norsup is not available through online sales, our dealer network can benefit from offering a premium specification product range at competitive prices. This range was created in response to feedback from pool companies who wanted an exclusive high end offer.
Customers had a great day learning about the products, as well as getting the opportunity to race around the Donington Park track in an Aston Martin V12 Vantage, Citroen C1 race car and Noble M400 supercar!
Paul Arborici from Bay Leisure said, “I would like to thank you for your great hospitality on the day. It’s probably the best showcase we have ever attended. I look forward to selling the Norsup range. It’s been well thought out and I like the 4 years warranty on a lot of the products.”